• Sport

    Designed to perform as hard as you.

  • Style

    Elevated level of refined luxury.

  • Function

    Dynamic and secure fittings.

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Designed for Apple Watch

We've spent the last two years developing Friendie smart watch bands, learning, styling and crafting different straps, clasps and magnetics. Welcome to a bespoke collection of watch bands designed for Apple Watch Series SE, 3, 4, 5, 6, 7, and 8.
Like a great friend, they'll be there for you from the workplace to the gym.Friendie: tech made friendly.

The Noosa

The Noosa sports band embraces the sunshine, surf and the great outdoors, inspired by the relaxed Australian town of Noosa.

Our soft silicone band is uniquely designed with an ellipse locking clasp pin to provide an even more secure hold, a the cavity band slide feature for the excess strap provides a catch-free design for sporting activities or everyday wear.

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The Byron

Inspired by the iconic Australian township of Byron Bay, The Byron watch band is relaxed, fresh and comfortable.

The Byron watch band celebrates these foundations; a classic watch band designed for comfort and form, paired with modern silicone and a contemporary curved buckle for durability and style.

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The Gippsland

The Gippsland celebrates functionality, certainty and timeless design, where tradition meets

The Gippsland’s design of a classic buckle and two modern free-flow strap loops hold the excess strap securely.

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The Melbourne

Inspired by this Australian iconic city’s love of European fashion and culture with an Australian sports twist, this woven mesh is based on the Milan woven mesh loop design.

The Melbourne uses a unique woven pattern, larger watch connectors and adjustable magnetic clasp resistance that have been tailored to loosen when your wrist expands during hotter climates or exercise.

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The Sydney

The Sydney watch band is inspired by Australia’s most vibrant city, with its uniquely curved Opera house and the iconic steel arches of the Harbour Bridge.

This stainless-steel band synergises style and art with function and performance.

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